Our Coaching Code of Ethics

At KnowHow Experts, we believe coaching is a partnership built on trust, respect, accountability, and personal growth.
As an accredited member of the Association for Coaching, Nicolle Pennie is committed to upholding the highest professional and ethical standards in coaching practice.
This Code of Ethics outlines the principles that guide our work and our commitment to every client we serve.
 
Our Professional Commitment
We will:

1. Work only within the boundaries of our competence, training, qualifications, and experience.

2. Maintain high professional standards at all times.

3. Engage in ongoing Continuing Professional Development (CPD) to ensure our knowledge, skills, and practice remain current and effective.

4. Declare any potential conflicts of interest promptly and transparently.

5. Act with honesty, integrity, and professionalism in all client interactions.
    

Respect, Non-Judgement and Unconditional Positive Regard
We believe every individual has the capacity to learn, grow, and create positive change.
We will:

1. Create a safe, supportive, and non-judgemental environment.

2. Treat every client with dignity, respect, and compassion.

3. Hold an attitude of unconditional positive regard.

4. Respect each client’s individuality, identity, values, beliefs, experiences, and boundaries.

5. Encourage open and honest dialogue throughout the coaching relationship.
    

Informed Consent and Transparency
We are committed to ensuring that clients fully understand the coaching process.
We will:

1. Clearly explain what coaching is and what coaching is not.

2. Agree expectations, goals, boundaries, and responsibilities at the outset.

3. Communicate fees, payment terms, cancellation policies, and session arrangements clearly.

4. Ensure clients have the information they need to make informed decisions about working with us.
    

Commitment to Client Growth
Our role is to support, challenge, and empower clients to achieve meaningful outcomes.
We will:

1. Act in the best interests of our clients at all times.

2. Use recognised coaching models, frameworks, and techniques ethically and responsibly.

3. Encourage personal responsibility and accountability.

4. Support clients in identifying their own solutions and actions.

5. Challenge constructively where appropriate to promote learning and growth.

6. Avoid creating dependency within the coaching relationship.

We recognise that clients remain responsible for their own decisions, actions, and outcomes.
 
Equity, Diversity and Inclusion
We are committed to creating an inclusive coaching environment where everyone feels valued and respected.
We will:

1. Treat all clients fairly and respectfully regardless of age, disability, gender, ethnicity, nationality, religion, sexual orientation, socio-economic background, or personal circumstances.

2. Uphold anti-discriminatory practice.

3. Foster a culture of inclusion, belonging, and accessibility.

4. Remain aware of our own biases and continuously develop our understanding of equity, diversity, and inclusion.
    

Confidentiality
Trust is at the heart of effective coaching.
Information shared during coaching sessions will be treated as confidential except where:

1. The client gives permission for information to be shared.

2. Disclosure is required by law.

3. There is a genuine concern regarding the safety or wellbeing of the client or another person.

Where possible, any necessary disclosure will be discussed with the client first.
 
Continuous Improvement
We are committed to learning and improving our service.
We will:

1. Welcome feedback from clients.

2. Reflect on our practice regularly.

3. Use feedback to improve the quality and effectiveness of our services.

4. Continue developing our skills, knowledge, and professional practice.
    

Our Promise
We are committed to providing a coaching experience that is ethical, respectful, empowering, and focused on helping clients achieve meaningful and sustainable change.
By working together, we create a partnership built on trust, openness, accountability, and growth.
For any questions regarding our coaching approach or ethical standards, please contact:
 
KnowHow Experts
Email: nicolle@khexperts.com
Telephone: +44 7780 462941